Graphic Design — Rukhsar Ali

Graphic Design and Marketing

Science and Technology Unleashed

I describe this project’s look as “refined synthwave.” From the original logo to the promotional images, the graphics for this webisode series were designed with a youth and adult audience in mind and captured the fun, cool, innovative feel of the episodes.

Design concept for Bloom Media, a multiplatform media outlet with a positive and forward-looking approach to climate news.

Website landing page mockup

Easy-to-access, young, and blooming forward - that’s the feel of Bloom Media, your go-to choice for climate news.

Bloom Media’s colour scheme is off-white, a grounding deep blue-grey, a sea green that evokes both oceans and land, and vibrant mustard yellow for a sunny pop of colour.

Bloom Media’s graphics have a distinct style that audiences will immediately attribute to “climate news done positively” and in effect, create a recognizable brand that sticks out in a sea of more sombre climate-focused news outlets.

Podcast cover art

Greensplaining is Bloom Media’s quick and dirty clean podcast. Meant to be your companion on a commute, Greensplaining does just what its name suggests: explains all topics green and climate-related.

The look of this product echoes the design mandate to keep things sleek and accessible.

The yellow bike logo design doubles as a mountain silhouette, symbolizing Bloom Media’s climate news focus and its role as a listener’s best commute companion.

Film Shakers

Film Shakers is a national filmmaking/acting program for students aged 7-9 years old. I developed a quirky look for this program aimed at encouraging creative expression and stepping out of the comfort zone.

Created: responsive logo, elements, slide decks, social media and e-marketing materials.

Film Shakers branding overview including colour scheme, original design assets, and branding fonts

Prettyy Clawws Mock Up.png — Prettyy Clawss

A small press-on nail business with a sassy vibe. The packaging was designed with lots of personality and a touch of Asia with the mandala element and henna-decorated hands. It was important for the client that the brand look could encompass all kinds of nails: girly, edgy, sassy, and minimal alike.
Created: logo, elements (mandala and henna hands), social media and e-marketing materials for stories and posts.

The marketing materials for this project included original graphics for social media and digital marketing, and were formatted differently for copy in 11 different languages including English, French, Arabic, German, and more.

This global program’s branding was optimized with gender and culturally-sensitive design with attention to the colour scheme to make the festival as accessible as possible to people from all backgrounds, and especially to encourage girls to participate. The playful look was designed to appeal to children aged 3-17 years old.